How I create cohesive collections that can be pitched to multiple markets—without losing their magic.
When I sit down to dream up a new collection, I’m not just thinking about the artwork—I’m thinking about the life it could have. Could it become a joyful fabric pattern for a kid’s quilt? A bold print for a Target throw pillow? A charming journal cover or sweet wall art in a nursery?
That’s the power of versatility. And for art agents and licensing partners, it’s gold.
Why Versatility Matters (Especially to Agents)
Agents are looking for artists who understand how to design once and sell it many times. A collection that speaks clearly to multiple categories—like home décor, stationery, and fabric—makes their job so much easier. They’re not just pitching pretty art; they’re pitching solutions for a variety of products and markets.
And that’s where we, as artists, can shine. We get to create with intention and imagination.
My Approach: Cohesive + Adaptable
Here’s how I build collections that stay true to my artistic voice while remaining flexible across markets:
1. Start with a Story or Mood
Every collection I create begins with a feeling—a spark. It might be a memory, a place, or even a phrase I’ve jotted in my sketchbook. That emotional anchor keeps the collection unified, no matter where the designs eventually land.
2. Design with Layers
I build out each collection with a strong hero piece and supporting patterns or motifs. Think of it like a cast of characters: some bold, some subtle, but all connected. This gives licensing partners options—maybe they use the main floral for a duvet cover and the supporting icons for notecards or packaging.
3. Think in Product Possibilities
As I design, I imagine the artwork on actual products. I’ll ask myself:
- Would this pattern scale well on fabric?
- Could it be cropped for a greeting card?
- Does the color palette work across seasons?
That thoughtfulness from the start makes it easier for agents to pitch the work broadly.
4. Create Flex Points
I often build in alternate colorways or tweak scale and layout to show how the designs could flex between juvenile, seasonal, or everyday categories. Same magic—new audience.
Keeping the Magic Intact
Versatility doesn’t mean generic. In fact, it’s the opposite. I’ve learned that the more authentic and emotionally resonant a collection is, the more doors it opens. Clients want heart. They want beauty. They want meaning.
So I never dilute the story or the joy behind the art—I just design it to dance in more than one spotlight.
Final Thoughts
If you’re a licensing agent (or a brand!) looking for collections that do more than sit pretty—collections that sell, tell a story, and play well across categories—I’d love to connect. My work is built with heart and crafted with intention, and I’d be thrilled to collaborate.
💌 Reach out anytime or browse my portfolio HERE to see more.