I recently had the honor of designing a mural for a small juice bar in Atlanta. Having designed many graphics but nothing to this scale before I was ready for the challenge. Also, he was willing to give me lots of creative freedom. We decided that the design should be organic, and represent a juice bar but not scream ‘juice bar.’ This was achieved and as a whole, we are telling a story for his customers.

The mural is made up of five key elements. Two parts include fruits and one uses green to represent the greens we eat. These sections were inspired by the fruits themself. I wanted to create something that was both beautiful, functional, and abstract. Next the mural has a series of tropical leaves, there are a total of three. They provide balance to the overall wall mural and represent the different leafy greens. Finally, the last part is the tagline, ‘keep it Wholesum.’ This was included to inspire customers and remind them of the importance of taking care of their bodies.