Business Tracking Tools
Here are 3 must-have business tracking tools. When you are competing for attention with the best professionals in your field, you need to have an extra edge over your peers. These business tracking tools listed below will give you just what you are looking for. If you are looking for a fast track method for your turning your artwork into a sustainable business model, then you need to utilize these tools for your work.
1 Google Analytics – This is the first of 3 must-have business tracking tools. Google is the biggest search engine in the world. An estimated 90 percent of all the searches that take place on the internet every day happen through Google. So, it is only natural that Google knows a thing or two about its users. Google Analytics is one of the most powerful business tracking tools; be it an artist or a coffee maker, if you are an entrepreneur, this tool can provide you with a wealth of useful knowledge that will help you improve your business and take it to the next level.
The best reason to use this tool is that it is completely free, so if you are just starting your business and strapped for cash, using this tool won’t hurt your bank balance. Once integrated with your website, Google Analytics will provide you with useful data that is rich in information. So, if you want your artwork to reach the targeted audience more effectively, utilizing the various options of this tool will help you optimize your content and increase the viewership of your target audience.
2 Facebook Pixel – Facebook is the biggest social media networking site in the world. With more than 2 billion users, it is safe to say that Facebook touches every corner of the world. Thus, it is one of the biggest platforms to place online advertisements, and with everything that Facebook knows about its users, advertisers can place targeted ads with a great amount of accuracy.
So, what is a Facebook pixel? It is a code that Facebook provides to all of its advertisers, and when you place this code onto your website, it helps Facebook to track the traffic on your website that comes directly from Facebook ads and increases the conversions for future ads. With the data provided by Facebook pixel, you can optimize your ads and only show them to your targeted audience, thus increasing sales and improving the health of your business. Thus, making Facebook pixel one of the most powerful business tracking tools available on the internet.
3 Business Plan with goals and a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis – It is vital for any business to develop a long term business plan. When you have a goal-oriented vision, it is more likely to give you clarity and help you stay on track. A SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is a strategy that helps you understand your business in a better light.
If you want to get rid of any possible threats and identify your weaknesses, a SWOT analysis can achieve that while also helping you make use of any opportunities quickly. Once you know the strengths of your business, you are more likely to act on them and shy away from activities that expose the weaknesses of your business.
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All information is my opinion and what has worked for me. If you are having struggles getting your business started and marketing your business seek the advice of a business coach or marketing expert.
Looking for more information about how I move my business forward and create my art, check out more articles here or here. And learn more about me here.