Ways Surface & Pattern Design Can Boost Your Brand
Surface Pattern Art and Design
Plenty of businesses would rather cut corners on things like art and design for their products or logos. They opt for a cheap online service or even design the artwork themselves in whatever software they have available. However, those businesses will find that pattern design and surface design aren’t corners worth cutting – they have a direct impact on branding and marketing!
Before we go any further, let’s talk about surface design and pattern design. What does that mean, exactly?
At its core, a surface design is a piece of artwork that can be applied to a surface like product packaging, shirts, wallpaper, school supplies, stationery…the list goes on! And the design can be anything from an illustration, hand lettering, geometric shapes, or – patterns! Pattern design is the art of creating patterns for similar use; packaging, apparel, website design elements, etc.
So – how can a digital artist use these art forms to boost your brand? Let’s get to it!
A Digital Artist Can Convey Mood & Style
Sure, you may have your buyer persona and ideal audience down on paper, but do you know how to make your products visually appealing to your audience?
A digital artist can translate that information and use it to create a design that conveys the right mood and style to connect with your target audience – and grow that audience as well.
- A Digital Artist Can Diversify the Design
Say your digital artist creates a patterned design for a product of your business; for all intents and purposes, we’ll say it’s a notebook cover. Your audience is in love with this design, but they ask for more products with that same design on it.
Not to worry! A digital artist can replicate the same pattern or surface design for, well – many surfaces! They can help you capitalize on those wins, diversifying the design to bring even more products to your consumers.
- A Digital Artist Provides Fresh Eyes
If you hire a digital artist, they approach your business’ branding with fresh eyes. If you’re too close to the action, you might lose sight of the bigger picture, but a digital artist can help you create new branding or products that connect with the right audience. The visual messages you send are just as crucial (if not more so) than the verbal ones!
- A Digital Artist Can Expand Your Consumer Base
Working with a digital artist for your branding helps foster your brand’s image and voice. Your audience will come to rely on that image or voice, and new customers will be intrigued by the identity your brand has established. Hiring a digital artist for surface design and pattern design isn’t just about giving your brand a facelift – it’s about expanding your consumer base!
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Surface design can elevate your brand to the next level, reaching your target audience and beyond. But it’s also a fantastic medium for creating home décor! Whether you’d like to discuss projects for your business or custom home décor gifts for friends and family, feel free to comment below or shop here.